Tom Herbert is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, process-based, and neuroscientific coaching has supported 400+ unique sport and boulder rock climbers across 24 countries, performing from 6A to 9A+. Hobbyists, IFSC competitors, and some of the most accomplished rock climbers in the world.

Climbing Sports Nutrition

Coaching for your journey

Coaching starts at £350 for 6 weeks, with unlimited support, and then you pay-what-you-want each month. This community pricing model provides you the flexibility, and allows me to provide wide-reaching support to others.

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Brain, body, behaviour

Your physiology, thoughts, emotions, and behaviour (performance) are interconnected. Coaching applies third-wave cognitive behavioural principles to help you develop psychological flexibility, and physical resilience.

What is Cognitive Behavioural Nutrition?

Support for real life

Your life doesn't look like an app or book, and it will inevitably change. This is real-time, process-based, solution-focused climbing nutrition coaching that evolves with you and your life.

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Eat, train, adapt, repeat

Learn the system to dramatically increase your athletic capacity and avoid injury. Understand nutrition and supplementation as "signals and substrates", for managing "load, stress, and adaptation". Harness strategies to perform better, sleep deeper, and recover faster.

Lifelong body composition

Your body is not a ledger, it does not "count calories" the way you do. Learn how to harness energy and nutrient availability to support lifelong athletic development and body composition.

Coaching not consultations

Coaching provides unlimited video calls and daily messaging. We meet as often as you want. Your success is built through our conversation, exploration, and your feedback.

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Coaching Reviews

Trusted by climbers worldwide…

When I booked the coaching, I was expecting nutrition coaching for my climbing performance, but what I got was so much more. I can laugh, I can cry, I can talk about my fears, my goals and successes. Your coaching is so valuable to me.
Katharina, Austria

Tom did not just hand me a diet plan, he equipped me with strategic nutritional tools and taught me how to use them. He also offered a safe space for me to share when I was feeling low with respect to body image or performance and never failed to remind me that that's life and we are not robots, things happen, and even simply from a scientific perspective, one day off will not reverse all the progress.
Ellie, UK

I still hold that working with you for that period is one of the most valuable things I've done for health and climbing, as I'm a lot more confident that what I'm putting in my body is working for me in the best way possible. (Longhope Direct, E10/7a)
Robbie Phillips, UK