Tom Herbert is a leading international nutrition strategist, facilitator, and mindsetter. His contextual, behavioural, and neuroscientific coaching has supported 400+ unique sport and boulder rock climbers across 24 countries, performing from 6A to 9A+. Hobbyists, international IFSC competitors, and the most accomplished rock climbers in the world. In 2026, useful. opens for other athletes, artists, and dancers.
Climbing Nutrition Coaching
useful. coaching builds self-efficacy, physical resilience, and psychological flexibility. Education and pragmatic application to support your highest performance and workloads, enabling you to do more and recover faster!
Coaching for your journey
£350 for 6 weeks, then monthly coaching from £100 per month. 3 or 6-month upfront package discounts.
Learn moreSupport for real life
Your life doesn't fit on a PDF, and will change! Real-time, process-based, solution-focused coaching that evolves with you, and your real life.
Coaching not consultations
Unlimited video calls and direct messaging. We meet as often as you need. Your success is built through conversation, exploration, and feedback. Read client reviews.
Brain, body, behaviour
Your physiology, thoughts, emotions, and behaviour are interconnected. Third-wave cognitive behavioural principles create sustainable change. What is Cognitive Behavioural Nutrition?
Eat, train, adapt, repeat
Increase athletic capacity whilst avoiding injury through managing load, stress, and adaptation. Understand food and supplements as "signals and substrates" to perform better, sleep deeper, and recover faster.
Lifelong composition
Your body is not a ledger, it does not count calories the way you think. Learn about energy and nutrient availability for lifelong athletic development and body composition. Start your journey.
Coaching Reviews
Read what clients think about their coaching?
When I booked the coaching, I was expecting nutrition coaching for my climbing performance, but what I got was so much more. I can laugh, I can cry, I can talk about my fears, my goals and successes. Your coaching is so valuable to me.
Katharina, Austria
I had a wonderful experience working with Tom. Firstly, he made me feel safe to discuss weight management, which was especially important to me, given the understandable cultural pushback against dieting in climbing. It was the first time where I felt validated in wanting to climb in a slightly different body.
Anon, USA
Just wanted to say thanks for your help with the project! (Esclatamasters, 9a/5.14d)
Hazel Findlay, UK
I still hold that working with you for that period is one of the most valuable things I’ve done for health and climbing, as I’m a lot more confident that what I’m putting in my body is working for me in the best way possible. (Longhope Direct, E10/7a)
Robbie Phillips, UK
Tom did not just hand me a diet plan, he equipped me with strategic nutritional tools and taught me how to use them. He also offered a safe space for me to share when I was feeling low with respect to body image or performance and never failed to remind me that that’s life and we are not robots, things happen, and even simply from a scientific perspective, one day off will not reverse all the progress.
Ellie, UK
10/10 would recommend Tom to anyone, especially women who need some help getting beyond their undereating tendencies!
Erin, USA